holding their checks for 30 days or longer before depositing
them.
For the author/self-publisher, selling by mail is really the only
way to go. The production costs are low because the value is in
the information, not necessary in the number of pages written.
Mail Order is one of the finest businesses ever for the little
guy who wants the opportunity to try for the big "bucks"! All
you have to do is test with just small expenditure, correct your
mistakes and let the business expand itself!
Action pictures used in your ads get fabulous results if handled
right. Especially productive are ideas showing your product in
action. Search out the drawings and pictures used in better ads
that run month after month to learn what effective copywriting is
all about, then use the same ideas for your comparative
publication.
If you are able to write a "self improvement' book or handbook
with very valuable information and at the same time make it
lively, witty and interesting, you could have the makings of a
million dollar winner. After your first tests prove reasonable,
determine if a more reasonable price structure will produce
better net profit through appealing to a large audience. When you
find it hitting real good, promote it in every way possible.
Send out several hundred copies to book reviewers to get
write-ups in as many publications as possible. Learn to deal with
the many small booksellers and bookstores, or cooperate with some
large distributors to get the books out through their normal
channels.
As you grow and progress, build up and maintain your name lists.
Make them available to other firms who wish to make offers to
proven buyers.
When you find the right combination (title, body and ad), a lot
of money can be made in a short time and it is a great thrill to
write and ad, test it, and see the money pouring in from your own
creative ability.
The large publishing companies use a shotgun approach, publishing
many titles when profiting from the few successful ones. They
can't begin to market effectively all the many books on their
list and try to sell your book through them is generally futile.
Do it yourself and control the entire operation. If it doesn't go
you can cut if off before heavy promotional expenditures bury
you. You remain flexible and diversified when you are your own
publisher.
Run some small classified advertisements in the Wall Street
Journal and other good publications, to get inquires. When enough
books are sold to more than cover the cost of the ads and
mailings, slowly, as the profits build up, run more and larger
ad. As sells prove your publications to be winners, you can run
full pages ads in national magazines, inviting direct orders with
a coupon included in the ads.
Remember, as you sit down to write, the information should be
about something in which you are knowledgeable and interested, or
something you have throughly reasearched. It must have some value
for the readers and they should benefit by having read it. If it
is not helpful to the reader and the benefits are not there,
相关的主题文章：
没有评论:
发表评论